Is this a trick? Or is it a treat?? Yep, we said it. If you’re a Marketing Manager and either:
a.) aren’t using a closed loop marketing approach
OR
b.) aren’t using a closed loop marketing strategy to it’s full potential
We’re calling you on the carpet today! But don’t worry - this is definitely a treat, not a trick, because we’re going to give you 5 very easy reasons to understand how/why closed loop marketing can make your life easier.
We’ll keep it short today because we know you have a full night of trick or treating, handing out candy, and let’s face it, partying it up in that costume you’ve been hard at work on for weeks (or just bought on Amazon two days ago if you’re like me!)
Before you dig into the candy bowl, let’s dig into the reasons closed loop marketing is a MUST HAVE:
Saves You Money
As a marketing manager, you obviously know that marketing tools cost money and take away from your profit margins. It’s great that you’re using Hootsuite for social media and it’s equally critical that you’re using constant contact for email marketing purposes, but have you considered the amount of money you're spending to use such tools that only create disconnected contacts? With closed loop marketing you’re able to package all of these great resources into one and save a boatload of money in the process.
Saves You Time
You NEED closed loop marketing in order to save time. Gone are the days of having to learn and work through four different platforms to get one job done. With closed loop marketing you can do a whole lot more with a whole lot less in no time at all!
Having everything under one roof is a huge time saver.
Proves ROI
With closed loop marketing, it’s super easy to prove the ROI of any given task. From social media to email marketing campaigns, you and your team will easily be able to tie these activities right to the prospect or customer, giving you the opportunity to dial up or dial down any given effort in very little time.
Improves Communication Between the Sales and Marketing Team
There’s nothing worse than a disconnected handoff from the marketing to the sales team(see: fumbling a football). With closed loop marketing you’re able to create a two way conversation with your sales team, arming them with the information they need to close the sale.
Gives you time to Trick-or-Treat Tonight
Last but certainly not least. Closed loop marketing gives you time to trick-or-treat tonight. Have fun, be safe and remember: don’t eat ALL of your kid’s candy.
