---
title: Inbound Marketing Agency | Blog | Stratus Interactive | www.stratusinteractive.com | Content Marketing
description: Content Marketing | Stratus Interactive's blog offers helpful articles about every aspect of marketing straight from a leading inbound marketing agency!
---

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STRATUS INSIGHTS

# BLOG

Ideas and practical how-tos from strategy, design, and inbound execution.

[![shutterstock\_386261107.jpg](https://www.stratusinteractive.com/hubfs/images/shutterstock_386261107.jpg)](http://www.stratusinteractive.com/blog/use-these-4-tools-to-generate-better-content-marketing-ideas)

Aug 11, '17Jen Laverty

## [Use These 4 Tools to Generate Better Content Marketing Ideas](http://www.stratusinteractive.com/blog/use-these-4-tools-to-generate-better-content-marketing-ideas)

You’re hosting a dinner party, and you decide to put your baking skills to the test and wow your guests with a mouth-watering cake for dessert. You put hours of time into...

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[![](https://www.stratusinteractive.com/hubfs/images/shutterstock_386315788.jpg)](http://www.stratusinteractive.com/blog/how-to-extend-the-life-of-your-content-marketing)

Aug 4, '17Lisa McDermott

## [How to Extend the Life of Your Content Marketing](http://www.stratusinteractive.com/blog/how-to-extend-the-life-of-your-content-marketing)

Think back to a time when you explored the dark, dusty corners of an attic, a basement or wherever you store your long-forgotten keepsakes and household items. You may have...

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[![shutterstock\_458681770.jpg](https://www.stratusinteractive.com/hubfs/images/shutterstock_458681770.jpg)](http://www.stratusinteractive.com/blog/the-5-steps-to-a-successful-content-marketing-strategy)

Jun 8, '17Jen Laverty

## [The 5 Steps to a Successful Content Marketing Strategy](http://www.stratusinteractive.com/blog/the-5-steps-to-a-successful-content-marketing-strategy)

For memorial day weekend [I wrote about my alter ego as a soldier in the Army National Guard](http://www.stratusinteractive.com/blog/what-the-army-taught-me-about-inbound-marketing). If you remember that, great (and thank you for reading!), if you don’t, now you know.

...

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[![](https://www.stratusinteractive.com/hubfs/images/marketing-process.png)](http://www.stratusinteractive.com/blog/your.product.vs.your.content.marketing.efforts)

May 28, '15Amanda Nickels

## [Your Product vs. Your Content Marketing Efforts](http://www.stratusinteractive.com/blog/your.product.vs.your.content.marketing.efforts)

## What Comes First, Product Development or Content Marketing?

[Robert Wynne](http://www.forbes.com/sites/robertwynne/2013/07/08/content-marketing-the-real-story/) once said, “The goals of Content Marketing are to: Build relationships with existing clients, attract new...

[Read Article](http://www.stratusinteractive.com/blog/your.product.vs.your.content.marketing.efforts)

[![](https://www.stratusinteractive.com/hubfs/images/shutterstock_107762792-451842-edited.jpg)](http://www.stratusinteractive.com/blog/marketing-to-consumers-why-they-are-in-control)

Apr 21, '15Amanda Nickels

## [Marketing To Consumers - Why They Are In Control](http://www.stratusinteractive.com/blog/marketing-to-consumers-why-they-are-in-control)

## Why You Need To Re-evaluate How You Are Marketing To Consumers

It’s not news the Internet has changed the buyer behavior, empowering them with more and more information at the tip...

[Read Article](http://www.stratusinteractive.com/blog/marketing-to-consumers-why-they-are-in-control)

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