Proof That Inbound Marketing Really Can Make Smiles Brighter
West Chester Dental Arts (WCDA) is the premier dentist in Chester County, and we were pretty excited when we saddled up with them for a brand and marketing overhaul. With a goal of providing outstanding care and services to their patients, as well as serving the local community, the positive vibes of WCDA gelled with our culture of optimism and enthusiasm! WCDA’s goals were straightforward — amplify brand awareness, increase appointment frequency, and further establish themselves as local leaders in their cosmetic, family, and sedation dentistry areas of expertise.
Our first project was migrating their website from a WordPress CMS to the HubSpot website platform and implement Inbound marketing tactics that allowed us to drill down into lead metrics and create user-driven calls-to-action. WCDA’s new website is patient-centric and enables visitors to navigate quickly and effortlessly. WCDA now has a digital foundation where they can promote and grow their new, credible and approachable brand.The new website is successfully accomplishing its goals, with 25,034 visits and 141 new contacts generated since our partnership began.
With an intuitive website built for visit to lead conversions, we launched a Facebook advertising strategy to complement WCDA’s inbound marketing campaigns. Using promotions for teeth whitening, sedation dentistry, and first appointment booking incentives, the integration of inbound marketing and “pay-to-play” activities is consistently generating new revenue for WCDA’s. Their recent 3D scan offer promoted via paid Facebook ads has garnered 1,670 landing page views and 51 form submissions at a 3.1% submission rate.
The blogging and social media initiatives we began at the onset of the relationship continues to impact visit, lead and engagement results, generating: 2,300 site visits, almost 1,500 CTA click-throughs, 586 interactions, a 6.3% increase in followers on Facebook and a 6.7% increase in followers on Twitter. Whew – try to say that 10x fast!
Clients like West Chester Dental Arts make our lives as marketers fulfilling and enjoyable and we are grateful for the opportunity to serve them as well as they serve our local community!