GIVING AMERICA’S EDUCATORS A BETTER WEBSITE EXPERIENCE
K-12 educators are some of the hardest working (yet often underappreciated) professionals in the country, responsible for developing and molding the minds of America’s youth. Fortunately, companies like OnCourse Systems exist to make their lives and jobs more efficient, more fulfilling and more successful. With award-winning, cloud-based systems for instruction, evaluation, assessment and student management, OnCourse gives educational staffs new and better ways to streamline daily tasks and optimize productivity.
OnCourse is a remarkable future-thinking company with an innate dedication to serving education professionals, holistically and innovatively. In 2015, they sought Stratus’ help to build and launch an integrated marketing strategy and redesigned website, with a goal of crystallizing their brand and value proposition in the marketplace while also creating a pipeline of new leads for their sales team to nurture and close. Stratus began the exciting journey with by developing richly detailed buyer persona profiles for OnCourse’s key audience segments. We then conducted market and competitive analysis of the educational technology industry and school districts’ organizational hierarchy.
With a firm understanding of the audience’s needs, pains and opportunities, we designed and developed their website using HubSpot’s COS website platform, adding ample Call-to-Action (CTA) conversion points and targeted messaging to compel action. Distinctive design elements were used to differentiate and future-proof this site:
- a “Mad Libs” style Get Started form on the homepage
- navigation mega menu with brand consistent icons
- animated infographic
- angular CTA button design
- personalized, above the fold, self-identification drop down
- prominent Schedule a Demo CTA
While the website showcases OnCourse’s extensive product offerings, its goal is quite simple and pure: deliver information about valuable educational solutions so qualified decision makers and influencers can elevate the processes and outcomes in the schools they serve. We’re elated to be part of such a positive mission and are proud to call OnCourse our partner.
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