International Advertising Strategy
This project was a very unique initiative for Stratus. Why? Well, for starters, it was our first time having to translate our marketing efforts into Spanish. Let us explain. La Quinta Inns is a hotel based in the United States, however their primary goal was to advertise in Mexico to residents that were planning to travel to the U.S. and they wanted to be top of mind when travelers started their search.
Our goal was build an international advertising strategy that could effectively reach this target audience. To achieve this, we did what we do best by designing award-winning traditional and digital advertising promotional slicks and landing pages for gathering customer data. Along the way, were able to build a close relationship with La Quinta that even gave us a better understanding of advertising out of the country.