THINKER/INTEGRATED MARKETING STRATEGIST

West Chester, PA



Are you an A-gamer looking to take your skills to the next level? Stratus Interactive is looking for an experienced, dynamic Marketing Strategist with a well-rounded knowledge of various marketing methods. The selected candidate will be responsible for developing and executing marketing strategies and tactics that create repeatable ROI for our B2B and B2C clients. The majority of our clients have a content-marketing/inbound marketing component as part of their integrated strategies.

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RESPONSIBILITIES:

Develop and execute Integrated Marketing strategies and tactics for clients that will typically include:

  • Audience persona/profile development
  • Lead generation and lead nurturing strategy development and execution
  • Content strategy development and management of execution
  • Media planning and buying
  • Video strategy development and production oversight

Communicate virtually and in-person with clients regularly to create strategic roadmaps and execution plans to achieve marketing goals

Ability to internalize client requests, clearly communicating and providing direction to the Stratus team

Closely work with Execution and Creative teams to implement marketing plan initiatives in a timely manner and ensure content marketing plan success

Identify and help execute opportunities to grow client accounts and increase monthly retainers

QUALIFICATIONS:

Minimum of 3-5 years of marketing agency and account management experience

Solid understanding (and implementation experience) of modern organic SEO and inbound linking strategies

Ability to grow social following on FB, G+, Twitter and LinkedIn

Background with inbound marketing methodology and experience executing inbound marketing plans a plus

Innate ability to concisely and articulately communicate verbally as well as in writing

Should be able to edit content for your clients (email and landing page copy, blogs, sales sheets, website content etc.) if needed

Ability to think on your feet and make split second decisions, often in the presence of a client

Effective independent/autonomous worker but equally effective in a collaborative work environment

Ability to obtain 3 HubSpot certifications within 90 days of start date

Passion for all things inbound marketing, all things technology and all things social networking

Hunger to learn, grow and rise to the occasion

BONUS POINTS:

Client facing agency experience or previous client-side roles

HubSpot or other marketing automation platform experience

Strong social media experience, including paid social advertising

Strong email marketing and nurturing workflow experience

Experience with Google Analytics, eCommerce, AdWords and AdRoll

Proven email marketing conversion ROI

PERKS:

Opportunity to soar with an agency growing rapidly in all the right ways

Retirement plan eligibility after 2 years employment

Health insurance offered

Full gym membership after 1 year of employment

Dog-friendly office (but only if your dog is cool!)

Annual beach retreat in Sea Isle City

Beer Friday (oh and did we mention our CEO also owns the Brewpub next door? www.boxcarbrewingcompany.com)

Free parking!

Work in super cool creative, collaborative space in Downtown West Chester, PA

Your voice, ideas and opinions matter from Day One- we encourage you to be a leader and to control your destiny

 

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