Many traditional website design projects are very slog-like. There’s no better way of putting it. Those “quick brainstorming sessions” stretch on for months, and that’s before you even get developers involved. You funnel tons of money into the project, and your payoff at the end is the long-anticipated Big Reveal. Truthfully, your new website design probably looks cool - but will it still look cool 3 years from now?
That’s how long the average website sits between redesigns. Think about what three years means in technology terms: Three generations of smartphones, it means entirely new game consoles. Heck, three years ago, most companies hadn’t even heard of “cloud storage”, yet it’s everywhere now. So how could a stagnant website possibly compete when technology is moving faster than ever?
Need more convincing? Here are the top 3 reasons traditional website design doesn’t work:
Time is Not On Your Side
From brainstorming to final roll-out, on average it takes about six months to launch a new website. Six months is an awfully long time to allow the websphere to march on without you. The design elements you chose in January have already been upgraded, improved or even replaced by July. In short, your website is obsolete before it ever goes live. Can your business withstand an outdated website?You Know What They Say About Assuming
Traditional website design is almost entirely based on assumptions. What will users be receptive to? Where are webdesign trends headed? Unless you have access to a working crystal ball, you are essentially just making guesses. What you really need is actual user feedback, and the opportunity to react to it.Your Hands Are Tied
If you find out that certain aspects of your website are a turn-off to customers, are you comfortable letting that knowledge sit until your next big, expensive redesign? What about adding something new - can you do that easily, or will this be a huge undertaking? Businesses change and evolve, and you want those new aspects of your team to be reflected on your website. So, why lock into a situation where you can’t make improvements?
Updating websites can be very expensive. That’s why so many companies are forced to let the sites sit for so long. But what if there was a better way? There just might be! Growth-Driven Design is exploding at many agencies throughout the Country and Stratus Interactive is at the forefront of this new concept.
Want to find out more about how you can change the way you view website redesign? Download “An Introduction To Growth-Driven Design” today!
