--- title: While Your Website Stagnates, The Public Loses Interest description: Traditional website design projects can sit for an average of 3 years between updates. Are you okay with appearing out of synch with technology? image: https://www.stratusinteractive.com/hubfs/images/stratus-blog-old-tech.jpg --- [![Stratus Interactive](https://www.stratusinteractive.com/hubfs/raw_assets/public/rename-old-files/assets/psd-header-logo.png)](http://www.stratusinteractive.com/) [Our Work](http://www.stratusinteractive.com/our-work)[Services](http://www.stratusinteractive.com/services)[About Us](http://www.stratusinteractive.com/about-us)[Learn](http://www.stratusinteractive.com/learn)[Blog](http://www.stratusinteractive.com/blog)[Contact](http://www.stratusinteractive.com/contact) STRATUS BLOG # While Your Website Stagnates, The Public Loses Interest By Lisa McDermott · Jul 31, '15 [← Back to Blog](http://www.stratusinteractive.com/blog) Many traditional website design projects are very slog-like. There’s no better way of putting it. Those “quick brainstorming sessions” stretch on for months, and that’s before you even get developers involved. You funnel tons of money into the project, and your payoff at the end is the long-anticipated Big Reveal. Truthfully, **your new website design probably looks cool - but will it still look cool 3 years from now?**   That’s how long the average website sits between redesigns. Think about what three years means in technology terms: Three generations of smartphones, it means entirely new game consoles. Heck, three years ago, most companies hadn’t even heard of “cloud storage”, yet it’s everywhere now. So how could a stagnant website possibly compete when technology is moving faster than ever? **![stratus-blog-old-tech](https://www.stratusinteractive.com/hubfs/images/stratus-blog-old-tech.jpg)** ### Need more convincing? Here are the top 3 reasons traditional website design doesn’t work: #### **Time is Not On Your Side** From brainstorming to final roll-out, on average it takes about six months to launch a new website. Six months is an awfully long time to allow the websphere to march on without you. The design elements you chose in January have already been upgraded, improved or even replaced by July. In short, your website is obsolete before it ever goes live. Can your business withstand an outdated website? #### **You Know What They Say About Assuming** Traditional website design is almost entirely based on assumptions. What will users be receptive to? Where are webdesign trends headed? Unless you have access to a working crystal ball, you are essentially just making guesses. What you really need is actual user feedback, and the opportunity to react to it. #### **Your Hands Are Tied** If you find out that certain aspects of your website are a turn-off to customers, are you comfortable letting that knowledge sit until your next big, expensive redesign? What about adding something new - can you do that easily, or will this be a huge undertaking? Businesses change and evolve, and you want those new aspects of your team to be reflected on your website. So, why lock into a situation where you can’t make improvements? **![stratus-blog-tied](https://www.stratusinteractive.com/hubfs/images/stratus-blog-tied.jpg)** Updating websites can be very expensive. That’s why so many companies are forced to let the sites sit for so long. But **what if there was a better way**? There just might be! [Growth-Driven Design](http://www.stratusinteractive.com/services/growth-driven-design/) is exploding at many agencies throughout the Country and Stratus Interactive is at the forefront of this new concept. Want to find out more about how you can change the way you view website redesign? Download “An Introduction To Growth-Driven Design” today!   **[![Request a Website Consultation](https://no-cache.hubspot.com/cta/default/208414/0d1d90cb-7291-4b79-b125-14c6735d0619.png)](https://cta-redirect.hubspot.com/cta/redirect/208414/0d1d90cb-7291-4b79-b125-14c6735d0619)**   ## Explore More Browse more strategy, design, and inbound articles from Stratus. [View All Posts](http://www.stratusinteractive.com/blog) ![Lisa McDermott](https://www.stratusinteractive.com/hubfs/images/Lisa-Headshot-Circle-1.png) ## About the Author ### Lisa McDermott In life I crave relationships and honest connections with people – I use this unwavering need for human interaction to make Stratus Interactive a strong, growing and culture-focused agency. When I see an opportunity to educate, guide or solve, my strategic wheels start turning- challenge accepted. New business development and account strategy are my two areas of focus and I’ll go to my grave undecided on which I love more! The feeling of helping a prospect understand how we can solve their pain and problems and make them successful is beyond-fulfilling, but then again, the feeling of collaborating on a strategic plan and seeing it produce measurable results is a thrill all its own. I’m so grateful to work for an agency like Stratus that allows my individual and professional strengths to thrive instead of having to choose between these two great loves! Besides my Stratus life, I have one husband, one dog, one toddler and one bun in the oven (due 2016!). I’m a wine enthusiast (as in I love drinking wine), not-so-mildly-obsessive photo-taker and photo-album maker, and I get abnormally excited about grey, cloudy days. I hope I have a chance to build a relationship with you sometime soon – feel free to call, social or email me anytime! [More from this author](http://www.stratusinteractive.com/blog/author/lisa-mcdermott) EXPERIENCE THE MARKETING REVOLUTION © 2026 Stratus Interactive 610.692.6229f  t  in  g+