---
title: Inbound Marketing Agency | Blog | Stratus Interactive | www.stratusinteractive.com | Strategy
description: Strategy | Stratus Interactive's blog offers helpful articles about every aspect of marketing straight from a leading inbound marketing agency!
---

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STRATUS INSIGHTS

# BLOG

Ideas and practical how-tos from strategy, design, and inbound execution.

[![](https://www.stratusinteractive.com/hubfs/images/Stratu-Blog-The-Secrets-To-Copy-That-Sells.jpg)](http://www.stratusinteractive.com/blog/the-secrets-to-crafting-copy-that-sells)

Mar 4, '16Lisa McDermott

## [The Secrets to Crafting Copy That Sells](http://www.stratusinteractive.com/blog/the-secrets-to-crafting-copy-that-sells)

Anyone can write copy. Writing clear, concise and compelling copy - well, that’s a horse of a different color. You see, writing copy is more than just stringing random words...

[Read Article](http://www.stratusinteractive.com/blog/the-secrets-to-crafting-copy-that-sells)

[![](https://www.stratusinteractive.com/hubfs/images/Stratus-Blog-Killer-Social-Media-Strategy.jpg)](http://www.stratusinteractive.com/blog/3-tips-for-creating-a-killer-social-media-strategy)

Mar 3, '16Courtney Feairheller

## [3 Tips for Creating a Killer Social Media Strategy](http://www.stratusinteractive.com/blog/3-tips-for-creating-a-killer-social-media-strategy)

Wouldn’t it be nice if a handful of tweets, or a single well-timed Facebook post, doubled, or even tripled, your number of followers, website traffic and conversion rates? Life...

[Read Article](http://www.stratusinteractive.com/blog/3-tips-for-creating-a-killer-social-media-strategy)

[![](https://www.stratusinteractive.com/hubfs/images/Stratus-Blog-Intergrated-Marketing-Strategy.jpg)](http://www.stratusinteractive.com/blog/what-it-takes-to-create-an-integrated-marketing-strategy)

Feb 17, '16Dave Gerhardt

## [What It Takes to Create an Integrated Marketing Strategy](http://www.stratusinteractive.com/blog/what-it-takes-to-create-an-integrated-marketing-strategy)

Web-based advertisements, email marketing and social media...oh my! With so many ways to promote your products or services nowadays, planning out your marketing strategy can be a...

[Read Article](http://www.stratusinteractive.com/blog/what-it-takes-to-create-an-integrated-marketing-strategy)

[![](https://www.stratusinteractive.com/hubfs/images/stratus-blog-metrics-kpi-1.jpg)](http://www.stratusinteractive.com/blog/whats-the-difference-between-a-metric-and-kpi)

Dec 14, '15Dave Gerhardt

## [What’s the Difference Between a Metric and KPI?](http://www.stratusinteractive.com/blog/whats-the-difference-between-a-metric-and-kpi)

The new year is only a couple weeks away, and if you haven’t already done so, now’s the time to finalize your 2017 marketing plan. While it’s essential you know what marketing...

[Read Article](http://www.stratusinteractive.com/blog/whats-the-difference-between-a-metric-and-kpi)

[![](https://www.stratusinteractive.com/hs-fs/file-2132529475-jpg/images/shutterstock_179907893.jpg)](http://www.stratusinteractive.com/blog/bid/400297/4-Closed-Loop-Marketing-Questions-Every-CEO-is-Dying-to-Ask)

Nov 20, '14Emmett Hughes

## [4 Closed-Loop Marketing Questions Every CEO is Dying to Ask](http://www.stratusinteractive.com/blog/bid/400297/4-Closed-Loop-Marketing-Questions-Every-CEO-is-Dying-to-Ask)

If you’re a regular reader of the Stratus Interactive blog, you’re already familiar with the methodology behind inbound marketing. It’s the prime focus of our efforts and can be...

[Read Article](http://www.stratusinteractive.com/blog/bid/400297/4-Closed-Loop-Marketing-Questions-Every-CEO-is-Dying-to-Ask)

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