The Secrets to Crafting Copy That Sells
Anyone can write copy. Writing clear, concise and compelling copy - well, that’s a horse of a different color. You see, writing copy is more than just stringing random words...
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Ideas and practical how-tos from strategy, design, and inbound execution.
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3 Tips for Creating a Killer Social Media Strategy
Wouldn’t it be nice if a handful of tweets, or a single well-timed Facebook post, doubled, or even tripled, your number of followers, website traffic and conversion rates? Life...
What It Takes to Create an Integrated Marketing Strategy
Web-based advertisements, email marketing and social media...oh my! With so many ways to promote your products or services nowadays, planning out your marketing strategy can be a...
What’s the Difference Between a Metric and KPI?
The new year is only a couple weeks away, and if you haven’t already done so, now’s the time to finalize your 2017 marketing plan. While it’s essential you know what marketing...
4 Closed-Loop Marketing Questions Every CEO is Dying to Ask
If you’re a regular reader of the Stratus Interactive blog, you’re already familiar with the methodology behind inbound marketing. It’s the prime focus of our efforts and can be...