---
title: Inbound Marketing Agency | Blog | Stratus Interactive | www.stratusinteractive.com | lead scoring
description: lead scoring | Stratus Interactive's blog offers helpful articles about every aspect of marketing straight from a leading inbound marketing agency!
---

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Jan 28, '16Geoff Forman

## [How to Generate and Nurture a Qualified Lead?](http://www.stratusinteractive.com/blog/how-to-generate-and-nurture-a-qualified-lead)

While it's exciting to have a full pipeline of sales leads, it’s important to realize that not all of those leads will lead to a long term partnership and closed business. Yes,...

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