---
title: Inbound Marketing Agency | Blog | Stratus Interactive | www.stratusinteractive.com | Lead Generation (2)
description: Lead Generation | Stratus Interactive's blog offers helpful articles about every aspect of marketing straight from a leading inbound marketing agency! (2)
---

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# BLOG

Ideas and practical how-tos from strategy, design, and inbound execution.

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Jan 28, '16Geoff Forman

## [How to Generate and Nurture a Qualified Lead?](http://www.stratusinteractive.com/blog/how-to-generate-and-nurture-a-qualified-lead)

While it's exciting to have a full pipeline of sales leads, it’s important to realize that not all of those leads will lead to a long term partnership and closed business. Yes,...

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[![](https://www.stratusinteractive.com/hubfs/images/stratus-cake.jpg)](http://www.stratusinteractive.com/blog/have-your-cake-eat-it-too-wordpress-design-hubspot-cos-design)

Oct 13, '15Amanda Nickels

## [Have Your Cake & Eat It Too: WordPress Design & HubSpot COS Design](http://www.stratusinteractive.com/blog/have-your-cake-eat-it-too-wordpress-design-hubspot-cos-design)

Right now, somewhere out in the world, there is a business owner overwhelmed with the decision to redesign his or her website, trying to decide between the relatively new kid on...

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[![](https://www.stratusinteractive.com/hubfs/images/stratus-blog-PI.jpg)](http://www.stratusinteractive.com/blog/why-buyer-personas-matter-and-why-you-may-not-be-doing-them-correctly)

Sep 1, '15Lisa McDermott

## [Why Buyer Personas Matter (And Why You May Not Be Doing Them Correctly)](http://www.stratusinteractive.com/blog/why-buyer-personas-matter-and-why-you-may-not-be-doing-them-correctly)

Before you can sell anything to anyone, you need to understand who it is you're selling to. Who is actually buying your products or using your services? Who are your current...

[Read Article](http://www.stratusinteractive.com/blog/why-buyer-personas-matter-and-why-you-may-not-be-doing-them-correctly)

[![](https://www.stratusinteractive.com/hubfs/images/pcad-lp-feature.jpg)](http://www.stratusinteractive.com/blog/how-to-incorporate-artwork-into-your-landing-page-designs)

Jul 30, '15Lisa McDermott

## [How To Incorporate Artwork Into Your Landing Page Designs](http://www.stratusinteractive.com/blog/how-to-incorporate-artwork-into-your-landing-page-designs)

High school graduation is a monumental step in the life of every young artist, but their journey doesn’t end there—not by a long shot. After all, they’ve spent 4 years of their...

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[![](https://www.stratusinteractive.com/hubfs/images/marketing-process.png)](http://www.stratusinteractive.com/blog/your.product.vs.your.content.marketing.efforts)

May 28, '15Amanda Nickels

## [Your Product vs. Your Content Marketing Efforts](http://www.stratusinteractive.com/blog/your.product.vs.your.content.marketing.efforts)

## What Comes First, Product Development or Content Marketing?

[Robert Wynne](http://www.forbes.com/sites/robertwynne/2013/07/08/content-marketing-the-real-story/) once said, “The goals of Content Marketing are to: Build relationships with existing clients, attract new...

[Read Article](http://www.stratusinteractive.com/blog/your.product.vs.your.content.marketing.efforts)

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