Why You Should Implement Interactive Forms in Your Marketing
In 2015, Zenni Optical, an online eyeglasses retailer, launched a quiz called “You’ve Been Framed” with the help of Internet Marketing, Inc. Within six months, the quiz had...
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5 Ways to Ensure Nobody Misses Your Next Webinar
Every time I check my inbox, I’m greeted with a random and overwhelming hodgepodge of new emails: Barnes & Noble discounts, Petsmart squeaky toy sales and a Groupon for wine...
How to Take Your Email Marketing to the Next Level in 2017
Email marketing is NOT dead. You heard us right. If it were, there wouldn’t be 2.5 billion email users worldwide and counting. Not only that, but these same users wield over 4.4...
How to Create Insanely Effective Buyer Personas and Win More Customers
Buyer personas play an instrumental role in creating targeted and relevant marketing campaigns. They are an insanely effective marketing tool businesses can use to address the...
4 Ways B2B Companies Can Crush It With Content Marketing
88% of B2B companies use content marketing. Yet, only 33% of those marketers feel their content marketing is effective, and 55% are unclear about what content marketing success...