The Importance of Social Media in B2B Marketing
Facebook, Twitter, LinkedIn, Instagram, Google+...do I need to go on? In this technological day and age, social media platforms exist in abundance and checking in constantly has...
STRATUS INSIGHTS
BLOG
Ideas and practical how-tos from strategy, design, and inbound execution.
Read Article
How to Align Content Marketing to the Buyer's Journey
Once upon a time, businesses dwelled in the realm of company-centric marketing. In this fantastical and not-so-distant land, all advertising—from the tiniest ad in a magazine to a...
The Art of the CTA
We know the artistic greats—Picasso, Van Gogh, Degas, and Pollock. But, a new artist rises to fame—the marketer. Carefully crafting creative and compelling calls-to-actions (say...
4 Tips for Crafting An About Us Page That Reels Visitors In
You write and talk about your business all the time in blogs, marketing emails, videos, flyers and more. You know everything there is to know about your company, its history, and...
Taming the Social Media Trolls (and other Marketing Fairy Tales)
Ah, yes, social media. A terrifying place where faceless trolls roam free, stomping around with their big, smelly feet and sucking all the positivity out of the world. Instead of...