Why Buyer Personas Matter (And Why You May Not Be Doing Them Correctly)
Before you can sell anything to anyone, you need to understand who it is you're selling to. Who is actually buying your products or using your services? Who are your current...
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Closing the Gap Between Sales and Marketing: Smarketing
Emotions drive buying decisions. Common sense, right? Maybe not. While emotions drive a click or a call, logic butts right in when someone decides to make that final purchase...
These 5 Things Don’t Generate Web Traffic, So Stop Wasting Your Time!
Gimmicks are attractive to us humans, because they appear to offer an easy way out. Driving web traffic is a complicated and ongoing process, so when someone comes along saying...
The 7 Coolest Kickstarter Marketing Campaigns Ever
Kickstarter Works In (Not So) Mysterious Ways
The secret to a successful Kickstarter marketing campaign is to have a multi-pronged attack. If you want to engage your audience...
Traditional Website Redesign Has Inherent Risks - Are You Prepared?
Would you feel comfortable if every aspect of your business planning was the result of a guess? Everything from the product or service itself (“I guess people might need a...