When you’re a revolutionary company in a tremendously competitive industry like student loans and higher education financing, you need to emphasize your differentiators loud, clear, and often. You need more than just a solid mission and vision statement, but also a buttoned-up brand that translates the value you deliver — with a logo, colors, fonts, messaging, styles, tone, imagery and assets that work together seamlessly and showcase all the ways your company does it better, different and for the good of its customers.
When Stratus met Nitro College (Nitro), an industry leader in helping students and graduates figure out the complicated and overwhelming student loan process, it was clear to see they needed more than just an awesome website. They needed a website that helped prospective, current and former students understand the financing process and all available options in a neutral, easy-to-understand and non-threatening way.
In addition to showcasing Nitro’s deep value and commitment to student loan advocacy, the ideal website needed to act as a lead conversion machine. It had to convert visitors to leads that Nitro could then nurture and continue to educate with quality, relevant content and clarifying informational resources. HubSpot’s Content Optimization System (COS) website platform was the perfect solution for creating an online presence that delivered targeted information and purposeful conversion points.
The website and all its Calls-to-Action (CTAs), forms, email templates, workflows and landing pages were built in HubSpot, as were all components working in conjunction with the site’s conversion points. Responsive right out of the box, HubSpot’s templates with drag and drop functionality are crazy user friendly. For an experienced team of developers like the Creators at Stratus, deep customization of the site took only five weeks. Nitro was so happy with the quick turnaround they have since asked Stratus to build a second COS website for its affiliate company, National Student Loan Union (NSLU). And because all pieces of Nitro’s new website and digital marketing assets are built, tracked and measured using HubSpot’s tools, every visit, lead, and action taken by a user delivers insightful, real time data. Data that enables Nitro College to create more customized and more effective marketing campaigns.
The results? Since launching the site in late June 2016, Nitro has experienced a 190% month over month increase in traffic, ending September with over 2800 site visits. Blog views increased over 53% from August to September, and three lead generating landing pages have received over 450 views with a 10.6% average CTR. With the launch of the new website, Nitro gained a powerful sales and marketing asset that works 24/7 to fill their pipeline - with 27 fresh leads in just three months to be precise! A revolutionary website approach for a revolutionary company. All in a day’s work.
View the entire Nitro College website here.
