It’s 2014 and companies around the world are constantly looking for a way to get a leg up on the competition. We’re getting closer to the holiday season and the competition is really starting to heat up!
As you probably have noticed by now, all the holiday fuss can turn the internet into a pretty crappy place to do business. At Stratus Interactive, we work hard to change that for everyone through the use of innovative marketing solutions and tools that can help us reach the goals that we have for ourselves and our clients in the most authentic way possible.
Here is a sampling (Did you really think we’d tell you everything?) of the tools we use to help make the internet a better place for everyone to do business.
SLIDESHARE (TOOL)
If you’ve been reading our blog, we certainly haven't been shy about our heavy use of SlideShare over the past few months. Heck, we even made it onto the front page as a feature. But we’re not just using SlideShare for the heck of it. ComScore recently revealed that SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn.
Take a minute and think about that.
Are you currently spending most of your time and energy on the platforms listed above? If your answer is yes, it may be time to rethink your strategy and start implementing some remarkable SlideShares into your social media mix.
Here's a SlideShare we made that has over 80,000 views:
HUBSPOT (SOLUTION)
While you may look at HubSpot as a tool, we know it needs to be used as a solution. What tools do you know of that allow you to attract, convert, close and delight with the ease and phinesse that HubSpot uses?
Survey says: NOT MANY.
Blogging, social media and emailing automation capabilities packaged together in HubSpot make for a pretty dangerous mix. Pepper in a bit of strategy, mix well and you won’t need much more, we promise. HubSpot has allowed us to take our own business to the next level and it can do the same for you.
ICONOSQUARE (TOOL)
Iconosquare is my personal favorite. Iconosquare is a great tool that we use to help our clients bring value to their Instagram accounts. The screenshots below are from the Boxcar Brewing Company Instagram account.
The Statistics section of Iconosquare should be your first stop upon logging in.
Instagram currently has no dashboard built into it. This tool comes in handy right away and can track data such as Love Rates, Talk Rates and Spread Rates. You can also find other stats such as Growth History, your best posts and even the Tag and Filter usage!
I’m giving a tip of my hat to Iconosquare for the optimization section of their analytics. Iconosquare will show you how to optimize your posts to meet your followers interests and recommend the best times to post and which filters are getting the best results.
Talk about a deep dive!
Let us know what innovative marketing solutions you use to make the internet a better place to do business.