And if she doesn't, she should.
If you follow the marketing world, you’ve no doubt come across Hubspot in your travels. The inbound marketing platform has taken the industry by storm over the last 8 years through their marketing automation process that helps you attract, convert, close, and delight quality leads for your business.
But now, Hubspot is branching out. Their team has developed a brand new integrated CRM tool built from the ground up to provide users with a simple, effective way to improve their sales processes and customer relationships. And they promise an experience with unmatched intuitiveness and eases-of-use.
But why now?
Hubspot CEO Brian Halligan has said it countless times—companies today must be transformative—they need to change the way they manage and lead because as people, we’ve changed, and so too have our habits. "The traditional sales process is broken. Instead of 'always be closing,' the next generation of sales leads will 'always be helping.'" That was the foundation for this new CRM tool, and with the success of their inbound platform, the depth of Hubspot’s tools continues to grow deeper.
So how can Hubspot’s new CRM tool benefit your business?
Ease of Use:
Hubspot’s CRM isn’t overloaded with superfluous features you’ll never use—or understand. It’s been streamlined to provide your team with a sales process that isn’t bogged down by clutter. From your first access, you’ll have the ability to sell as you had without overhauling your process.
Saves Time Behind the Scenes:
By working behind the scenes, the new CRM stays out of the way so you can focus on your tasks at hand—relationship building and closing new business. Gone are the days of logging sales calls and emails. Now, your conversations and contact interactions are organized so you can focus on the priorities: your customer and prospect relationships and revenue opportunities.
Built to Cater to Actual People
As Brian Halligan has said, catering to the way real people buy and sell is what makes inbound marketing so unique. Now, you’ll have access to a CRM that thinks the same way you do. With so many platforms and places to interact with your customers, the Hubspot CRM can automatically track each interaction—without lifting a finger. Some features include:
Database
Store contact data, company info, tasks and more with a database built for the scale of today's information. The CRM will automatically create company records, reduce redundancy, and other minor tasks.
Timeline
There are countless touchpoints between the time it takes for a lead to convert from prospect to customer. Timeline will help organize all of your information (name, emails, calls, notes, etc. into a single dashboard view. You can plan your entire day from a single screen.
Hubspot's CRM works with Gmail, Outlook, and Apple Mail to automatically log your chats and emails for future records. It also integrates with Google Calendar, helping you create meetings in seconds flat—without leaving the CRM.
Our Take on Hubspot's CRM
Clearly, we're excited. Before it was even announced, we knew this would be/was in the pipeline. We've used Hubspot for a couple years now, and we're constantly blown away by their team's passion for providing businesses with marketing tools that lead to positive results and ROI.
As Lisa McDermott, VP of Sales and Marketing said, "Stratus is beyond excited about utilizing this new CRM to streamline inbound marketing and provide our clients (and us) with a powerful new way to align our sales and marketing activities. We've been hoping for this for a long time, and as always, Hubspot delivered. The value and sales personalization that this new CRM will enable has our team super jazzed, and we can't wait to dive in and start leveraging it for our clients!"
As Brian Halligan explained, "We started HubSpot because we felt the way consumers shop and buy had fundamentally changed. The inbound movement has helped transform the world of marketing, and we really feel like there's a huge opportunity to transform the customer experience with sales technology that enables companies to sell more, better, and faster."
We think so too, Brian. And can't wait to get started.
