Mobile is here to stay—are you surprised? Because you shouldn’t be. Look around you. Just between 2012 and 2013, mobile traffic grew 125%. You know how much your desktops grew? 12%. So why, then, are you running around in circles with your marketing strategies instead of capitalizing on the ever-apparent force that the mobile industry has become? The wait-and-see approach can only take you so far, so today—stop waiting, and learn to create a mobile strategy that’ll keep your customers coming back for more.
Why Is Mobile A Must For Your Marketing Strategy?
The People Are Already There:
The last couple years have seen tremendous growth for mobile usage, and the trend will only continue its upward climb. The younger generations are adopting mobile earlier and earlier, and the same can be said for generations who were thought to be immune to the mobile revolution. As a society, we’re more connected than ever before.
So why, then, would you spend an excess amount of time and money on a channel that’s slowing down, and not put forth an honest effort toward the one that’s on the upswing? In the US alone, we spend upwards of 35 hours a month using our mobile devices, checking emails, surfing the web, watching videos, messaging friends, etc. There are so many paths you can take with your mobile marketing strategy, so hone in what’s important to your buyer personas and get started!
Location Leads to Precision Marketing:
Depending on your business or organization, your prospect’s location might be vital to your cause. The great thing about mobile is, so many apps and services track locations in order to provide the most accurate ads and app features possible. And unlike other devices such as televisions or computers, our phones are one of the few accessories we always have in our possession—or at least through most of the day.
Mobile also gives marketers an in-depth look at the way targeted users spend their time and lives. Now, you can build your offers with the precision that wasn’t previously possible including stronger engagement through location-proximity or time-sensitive events. This is the kind of information only your mobile device can provide, and you, as a marketer, need to understand the ways in which you can use location to incite more prospect responses and close more quality leads.
Internet Connection Is Going Where No Internet Connection Has Gone Before:
Technology continues to change, transform, evolve, innovate, and blah-blah-blah. The fact of the matter is, the benefits of a mobile marketing strategy are there for the taking, and they’ll soon expand toward other channels. Your goal is to engage with it now before you lose its value later. After all, the easier mobile is to access, the more people will—and they will.
Think about it: smart televisions are now on the market, with built-in wireless settings to keep the device connected, further blurring the line between personal computers and entertainment devices. Google has invented glasses that can utilize Internet access to take pictures, give you directions, and answer questions about your daily life! There are immeasurable ways to utilize mobile, and we’re just scratching the surface of what’s possible. It’s not farfetched to say mobile usage will soon overpower desktop usage, and you want to ensure you get in on the ground floor before the elevator to mobile success leaves without you.
Next Steps for your Mobile Marketing Strategy
So where do you go from here? Well, commonsense dictates that now's the time to start putting together the beginning elements of your next highly successful mobile marketing strategy. But if you're still struggling with the who, what, where, when, and how of it all, give us a call at 610-692-6229 and we'll put you on the right track to marketing success.
