4 Things You Must Do Before You Begin Business Blogging

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Did you know that 40% of US companies use blogs for marketing purposes? Blogging has become the quintessential piece of any content marketing strategy. It’s the equivalent of what the engine is to a car. A blog can be the gateway to you, to your company and to your brand. In fact, companies that blog have 55% more website traffic than those who don’t!

But let’s face it; blogging can be an intimidating thought, especially when you pair it with the everyday tasks that already consume your day.

Where does a busy business professional find the time to blog two or more times per week?

When planned out correctly, blogging can be done quite easily even for the busy business professional. Follow these suggestions that will help get you started on the right track.

Set Your Goals

Your blog has a much greater chance of being successful when you go into it knowing what you hope to accomplish with it. Are you blogging to simply share your ideas and opinions or are you blogging to help generate leads for your business? It’s important to know the answer to this question as it will help you set expectations company wide.

Define Your Audience

Knowing who you’re speaking to needs to be a key consideration for your blog. Carefully defining your target personas will create new leads for your company and (when done correctly) your audience will be seeking out your blog in a very natural way.

Pro Tip: Make sure that you’re using industry keywords that people enter in search engines as they do research.

Establish a Schedule

The downfall of many blogs is simply not having a schedule. To build a loyal group of readers and establish yourself as an industry thought leader you’ll need to consistently supply high quality content to your audience. The best way to do this is to create a content schedule so that you can put the necessary amount of planning into each post to ensure that it is remarkable.

Pro Tip: Make sure you have a steady backlog of content to ensure that you’re considering the long-term effects of your blog.

The Numbers: Businesses who blog 16 to 20 times per month get over 2x more traffic than those who blog less than four times per month (HubSpot).

Be Social and Inviting

No one wants to interact with a robot. And no one will. Encourage your readers to leave comments or questions related to your post. Reply in a professional and polite manner. One of the great things about having a blog is that it gives you the opportunity to be social with your readers and create relationships that could quite possibly turn into leads sometime down the road.

What are some of the biggest hurdles you face in regards to blogging?