Philadelphia, PA - It's 9:00 am and you hear a loud thump against the outside of your home. You get up from breakfast to look outside in hopes of finding out what it was. Finding nothing, you return to your breakfast and continue reading the paper, slightly upset about being bothered.
Can you guess what the disturbing noise was? It was the sound of old school marketers, using outdated marketing tactics that are missing their mark and falling to the ground with a thud. Traditional marketing efforts such as direct mailings, print, radio and television are being left behind for more accurate, cost effective and measurable Inbound Marketing Services and It’s time to use these new techniques in order to ensure that your message truly resonates with your audience as opposed to simply bothering them.
So let’s stop “throwing out the net” and review the “hook, line and sinker” approach.
Begin to Generate Traffic by creating rich, well thought out content. Generating traffic for a website can be compared to baking, with many key ingredients. And if you’re anything like me in the kitchen, you’re in for a trip. Baking skills aside, It’s a set of strategies and supporting ingredients, coming together to make something worthwhile.
Recipe: Traffic Generation
Ingredients:
- SEO – Meeting traffic goals is impossible without a strong SEO strategy.
- Blogging – More pages with more keywords means more chances to rank on search engines
- Social Media – Sharing is caring and with newly spawned content on your site you’ll need to get social with it.
Directions: Combine SEO, Blogging and Social Media together and mix well. Use daily to generate traffic.
Once you’ve generated traffic, you can turn your focus to Lead Generation. You’re now half way to turning your traffic into a once elusive client account. Lead generation depends on your ability to understand your buyer’s persona in order to craft premium offers, customized call to actions and optimized landing pages. Once a visitor enters his or her email address to receive an offer you can then begin to follow up with this lead using both electronic and humanized practices, an undeniable tactic for enabling growth.
When your sales team is done singing your praises and patting you on the back for bringing them awesome, qualified leads, you’ll want to focus on working with them to Convert Online Leads to Sales. We do this in two ways, through lead nurturing and segmenting. All leads must be nurtured and we can do this through reaching out to them via email and suggesting more content that addresses their specific needs or concerns based off of the initial content they requested. This process goes hand in hand with segmenting and the two, when used together, are highly effective and profitable.
We’ll introduce this last inbound marketing service with a quote:
“What gets measured, gets managed.”
-Peter Drucker
Analysis and Measurement is the way in which we mimic our past successes and learn how to build from our mistakes. Some questions to ask when tasked with analyzing data: Which CTA brought us more leads? Which webinar has had the most attendees? Which email blast had a better CTR? By asking these questions and having the ability to analyze this data for your client, you’re essentially setting up for long term inbound marketing success.
These four inbound marketing services are the foundation for long term success in the online marketing world. So pull in the “catch all” nets and quit throwing rocks at the customers window. Through Generating Traffic, Lead Generation, Converting Online Leads Into Sales and Analysis & Measurement we create a lure that will minimize your spend and maximize your return. Surround yourself with inbound marketing resources that will have your customer knocking right on your door.
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Emmett Hughes is an account manager at Stratus Interactive in West Chester, PA. In his spare time he enjoys Philadelphia sports teams, collecting rare vinyl and spending time with his friends and family. Find Emmett on Google+