Inbound marketing has been a buzz word in 2013. You’ve been hearing more and more about this burgeoning new approach to increasing sales and generating leads. The name HubSpot has graced the pages of main stream publications and words like CTA, landing page and workflow have made their way into common vernacular. A report from Marketing Profs founds that 93% of B2B marketers are using inbound or content marketing services. What does this mean for 2014? If you’re not using inbound marketing services, your competitors probably are. Using inbound marketing has become as commonplace as having a website or a social media presence. In fact, HubSpot’s 2013 State of Inbound Marketing study found that inbound marketing has touched nearly every major industry.
So how can inbound marketing services help you achieve your 2014 business goals?
Business Goal #1: Increase Traffic to My Website
Maybe you spent 2013 building a brand new website for your company and you’re not seeing increased traffic so 2014 is all about increasing web traffic for you. Inbound marketing services can help. Engaging in tactics like blogging, social media, keyword optimization and creation of more site or landing pages are just the kind of tactics you need to build your online presence and attract more visitors to your website. If you engage in a well-planned inbound strategy in which you create social media posts, blog articles and pages around keywords that are specifically targeted to your buyer personas then you should see your website traffic increase in no time.
Business Goal #2: Get Me Found Online
Do you have this groundbreaking product or service and no one knows about it? If so, your goal for 2014 might be to get found organically. You guessed it, inbound marketing services can do that too! You can have the most beautiful website in the world but if no one knows about it, it’s not doing you any good. You’ve got to optimize for long tail keywords that appeal to your buyer persona in order for your content to be relevant to your audience. If you continue to create fresh, helpful and relevant content, Google will index your site pages more frequently and give your site a higher ranking organically. But that’s not all that search engine optimization and inbound marketing are about. It doesn’t stop once the visitor finds your site. It’s not enough to just put a keyword in your page title and meta descriptions. You also need to use that keyword logically and naturally throughout the page so that the content on that page is what the visitor is looking for. If you don’t do that, you may be attracting visitors to your site but they may not be the right kind of visitors and your bounce rate can increase right alongside your website traffic. Creating a logical path for your visitors to follow can make the difference between a visitor and a qualified lead.
Business Goal #3: Increase Sales
So you’ve got this stunning website and you’ve got a decent amount of website traffic each month but your sales figures are stagnant. Yup, inbound marketing services can help with this too. There are various inbound tactics whose specific goal is to convert visitors to leads and then leads to sales. Again, with fully developed buyer personas and a solid strategy using long tail keywords that appeal to these personas, you can create calls-to-action, landing pages, forms, emails and workflows to nurture potential customers through the sales funnel. Inbound marketing services can help you attract the right kind of visitors so that you can generate qualified leads and increase your sales for 2014. Say goodbye to all traffic and no leads and hello to more customers and more sales.
No matter what business goal you are focusing on in 2014, you can be sure that inbound marketing services can help you start to achieve that goal. Buy into the inbound marketing craze, it’s not going anywhere!
