--- title: "Weekly Marketing News Recap: Stratus Ate Your Halloween Candy Edition" description: It’s November. And people are still talking about Jimmy Kimmel’s “I Told My Kids I Ate Their Halloween Candy” video. image: https://www.stratusinteractive.com/hs-fs/file-373051573-jpg/images/banana_republic_twitter.jpg --- [![Stratus Interactive](https://www.stratusinteractive.com/hubfs/raw_assets/public/rename-old-files/assets/psd-header-logo.png)](http://www.stratusinteractive.com/) [Our Work](http://www.stratusinteractive.com/our-work)[Services](http://www.stratusinteractive.com/services)[About Us](http://www.stratusinteractive.com/about-us)[Learn](http://www.stratusinteractive.com/learn)[Blog](http://www.stratusinteractive.com/blog)[Contact](http://www.stratusinteractive.com/contact) STRATUS BLOG # Weekly Marketing News Recap: Stratus Ate Your Halloween Candy Edition By Amanda Dzwill · Nov 8, '13 [← Back to Blog](http://www.stratusinteractive.com/blog) [Marketing News](http://www.stratusinteractive.com/blog/topic/marketing-news) It’s November. And people are still talking about Jimmy Kimmel’s “I Told My Kids I Ate Their Halloween Candy” video. Oh, and Twitter’s IPO was a success and Banana Republic used it as a clever marketing opportunity.   ## **Banana Republic & Twitter IPO: Cross Marketing Opportunity** Banana Republic ran a promotion this Thursday to try to capitalize on Twitter’s IPO outside of the stock market. They ran a campaign which asked their Twitter followers (appropriate huh?) to tell them why they love Twitter. Five people won a $100 Banana Republic gift card for their tweets. The result? Banana Republic was one of the accounts that got the most tweets about the IPO with 400 tweets, coming in just behind CNBC, CNNMoney and NYSE Euronext, according to [Mashable](http://mashable.com/2013/11/08/banana-republic-twitter-ipo/). ![banana republic twitter](https://www.stratusinteractive.com/hs-fs/file-373051573-jpg/images/banana_republic_twitter.jpg) ## **Here’s What Lying to Your Kids and Shattering their Halloween Looks Like** Enough said. Enjoy ## **The Secrets to Blowing Up Instagram with Likes** Blue. Bright. Duck-face selfies. There you go, the secret to success on Instagram. A [new study](http://www.fastcompany.com/3021407/fast-feed/want-your-instagram-photos-to-get-attention-use-the-color-blue) by Curalate that analyzed over 30 million Instagram images finds the secrets to getting the most likes. 1. Images with blue as the dominant color performs 24% better than images with a lot of orange or red. 2. Bright images perform 24% better than darker ones. Ditch the gloom and capture the sun. 3. Duck-face selfies generate 1,112% more likes than those boring normal selfies. Tell us something we don’t know. ![instagram resized 600](https://www.stratusinteractive.com/hs-fs/file-377035725-jpg/images/instagram-resized-600.jpg) ## **Be The Best Employee with These Probing Questions** [Fast Company](http://www.fastcompany.com/3021340/dialed/8-questions-to-ask-your-boss-that-can-make-or-break-your-career) published an article this week about the 8 questions you should ask your boss. These questions can either make or break your career. Among them: How was your weekend? What’s your biggest problem—and how can I help you solve it? When you think of the best employees who have worked for you, what makes them stand out in your mind?    [![Download Social Media Tune Up Ebook](https://no-cache.hubspot.com/cta/default/208414/3d0c493c-ed0c-4b8b-9164-3359ab7947d2.png)](https://cta-redirect.hubspot.com/cta/redirect/208414/3d0c493c-ed0c-4b8b-9164-3359ab7947d2) ## Explore More Browse more strategy, design, and inbound articles from Stratus. [View All Posts](http://www.stratusinteractive.com/blog) ![Amanda Dzwill](https://www.stratusinteractive.com/hs-fs/file-2133812805-jpg/images/amanda.jpg) ## About the Author ### Amanda Dzwill Amazing Amanda. What can we say...we love her. She moved on to pursue big city NYC dreams, but there will always be a place at Stratus for our favorite craft-brew loving, salted chocolate-chip cookie making, loves leather boots and jackets Amanda. [More from this author](http://www.stratusinteractive.com/blog/author/amanda-dzwill) EXPERIENCE THE MARKETING REVOLUTION © 2026 Stratus Interactive 610.692.6229f  t  in  g+