As cliché as it has become and as much as you might want to reach through the computer and slap me for saying...Content is King. There, we got it over with in the beginning of this article. There are so many aspects of inbound marketing and lead generation that rely heavily on content creation and content marketing.
For those of you who are unfamiliar with what content marketing is, The Content Marketing Institute (yes, that’s a thing) defines it as:
“A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
So how does content marketing affect companies and how much has it been adopted? Find out with this awesome infographic from Wishpond.
