It’s Friday, which means it’s time for another weekly roundup from yours truly at Stratus Interactive. This week felt extra long (they all do), though it might just be because we’ve spent the entire time staring at our iPhone updates… or waiting for them to finish. Let’s see what this week brought to the table.

Besting the Competition?
Has Apple bested the PC competition? I think it’s too soon to tell, but if there’s one thing apple does great, it’s taking something mediocre, and perfecting it for everyday use. As someone who’s tried other fingerprint scanners (by saying ‘tried,’ I’m referencing the fact that it never worked), it’s hard to disagree with the tech giant’s knack for perfection.
Broken Windows
Lots of Apple News this week. I’m trying to remain unbiased on the Pro-Apple front, but this can’t be skipped. With Apple’s announcement of its new line of iPhones, and the release of the highly anticipated iOS7, Microsoft was feeling a little jealous of all the attention raining down on their biggest competitor.
Go home, Microsoft, you’re drunk. And a hint for future parody makers: if your product is inferior in almost every way (this isn’t a debate), you have no business making fun of your competitor. It’s sad, and unprofessional… especially when you have to admit your own mistake…
Disconnect. Everything.
There’s nothing quite like disconnecting yourself… from everything. It’s a liberating feeling, and one everyone should experience a little more often this year. But, as you know, it can be difficult to cut yourself off completely, so here’s some handy tips for limiting your tech use, and enjoying the little moments that make up everyday life.
Drop It Like It's Box

As an adopter of Dropbox (whether or not you have it, you’ve heard of it), I’m glad to see that this startup is still kicking strong. Check out wired’s article with co-founders Drew Houston, and Arash Ferdowsi explaining how they aim to take hold of the cloud storage industry.
Social Tracking - The Legal Way
In a story that shows how humanizing/connected social media really makes us, Patrick Witty, a photographer who caught some iconic shots from the attack on the world trade centers, was able to track down the central figures of his infamous shot through sharing on social media. He was able to meet these people, here their stories, and give context through eyewitness eyes.
Site of the Week:
While some may find alcohol education for young teens problematic, the sites focus on educating young students on the potential dangers and effects of alcohol using an interactive interface that engages young learners to read more.


