--- title: 7 Benefits of QR Codes for Integrated Marketing description: We highlight the benefits of QR codes for integrated marketing. image: https://www.stratusinteractive.com/hs-fs/file-303407466-jpg/images/qr_code_tp-resized-600.jpg --- [![Stratus Interactive](https://www.stratusinteractive.com/hubfs/raw_assets/public/rename-old-files/assets/psd-header-logo.png)](http://www.stratusinteractive.com/) [Our Work](http://www.stratusinteractive.com/our-work)[Services](http://www.stratusinteractive.com/services)[About Us](http://www.stratusinteractive.com/about-us)[Learn](http://www.stratusinteractive.com/learn)[Blog](http://www.stratusinteractive.com/blog)[Contact](http://www.stratusinteractive.com/contact) STRATUS BLOG # 7 Benefits of QR Codes for Integrated Marketing By Amanda Dzwill · Sep 19, '13 [← Back to Blog](http://www.stratusinteractive.com/blog) [Technology](http://www.stratusinteractive.com/blog/topic/technology)[integrated marketing](http://www.stratusinteractive.com/blog/topic/integrated-marketing) So we know that QR codes are misunderstood and that there have been some really innovative uses of QR codes in recent years; however, **what are the benefits** to using QR codes in your marketing endeavors? Let’s find out. ## **They Go Anywhere** From billboards to print ads to business cards to [toilet paper](http://experience.stratusinteractive.com/blog/bid/335035/11-Creative-Uses-for-QR-Codes), QR codes have the unique ability to be **incorporated into almost any piece of marketing material** and any marketing campaign. Online. Offline. Digital. Traditional. Their versatility is a huge benefit to marketers, especially those creating integrated campaigns as QR codes can serve as the common link in a campaign that spreads across various channels. Speaking of which… ![describe the image](https://www.stratusinteractive.com/hs-fs/file-303407466-jpg/images/qr_code_tp-resized-600.jpg) ## They Bridge the Gap Traditional marketing tactics are not dead. There is a place (and a need) to [integrate both digital and traditional tactics](http://www.stratusinteractive.com/about-stratus-interactive) and QR codes can easily connect the two. You can put a QR code on a printed flyer or sign which then connects users to the company’s mobile presence. **Blending traditional marketing disciplines and technology couldn’t be easier.** ![describe the image](https://www.stratusinteractive.com/hs-fs/file-293837141-jpg/images/shutterstock_105635744-resized-600.jpg) ## **They Make you Different** QR codes are [misunderstood](http://experience.stratusinteractive.com/blog/bid/333218/QR-Codes-Are-Just-Misunderstood) and therefore have not been adopted by the masses. Integrating a QR code, especially if it is done in a truly unique and innovative way can be a **huge point of differentiation from competition**. What would you rather do…run to the grocery store after an exhausting day at work or do you food shopping while waiting for your train in the morning by scanning QR codes and then come home after a long day at work to have your groceries delivered right to your door like [Tesco](https://www.youtube.com/watch?v=nJVoYsBym88) did? I think we can guess your preference. ## **They Capture the On-the-Go Audience** Tesco understood this fact which is why they developed their QR code grocery campaign for busy South Koreans. Does your campaign target travelers? Busy moms who are always running errands? College students running from class to class all day long? C**onsumers spend a lot of time out of the home (OOH)** and on the go which makes this an optimum time to market to them. In fact, [Arbitron’s](http://www.oaaa.org/NewsEvents/News/PressReleases/tabid/327/id/3851/Default.aspx) 2013 Out Of Home Advertising Study found that about 75% of US adults have noticed advertising on “OOH formats, including billboards, public buses, bus shelters, commuters rails, and more in the last month”.  [Calvin Klein](http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/) recently released a billboard that was entirely a QR code…they get it. ## ![QR code banner resized 600](https://www.stratusinteractive.com/hs-fs/file-313007876-jpg/images/qr_code_banner-resized-600.jpg) **They Bring Interactivity Anywhere** QR codes **serve as their own call-to-action (CTA)** and therefore bring interactivity everywhere. Traditional brochures, banners, billboards, etc. are inherently static but a QR code brings some interaction to any physical content that a marketer produces, making consumers get involved in the advertisement by scanning the QR code. ![describe the image](https://www.stratusinteractive.com/hs-fs/file-293008648-jpg/images/shutterstock_126762188-resized-600.jpg) ## **Finally…They are Easy and Free** A small business’ dream. Versatile, innovative and inexpensive! There are dozens of free sites that generate a QR code easily such as [Kaywa](http://qrcode.kaywa.com/) QR Code.  ![kaywa qr code generator 639x246 resized 600](https://www.stratusinteractive.com/hs-fs/file-311215799-jpg/images/kaywa-qr-code-generator-639x246-resized-600.jpg)   [![Download Social Media Tune Up Ebook](https://no-cache.hubspot.com/cta/default/208414/3d0c493c-ed0c-4b8b-9164-3359ab7947d2.png)](https://cta-redirect.hubspot.com/cta/redirect/208414/3d0c493c-ed0c-4b8b-9164-3359ab7947d2) ## Explore More Browse more strategy, design, and inbound articles from Stratus. [View All Posts](http://www.stratusinteractive.com/blog) ![Amanda Dzwill](https://www.stratusinteractive.com/hs-fs/file-2133812805-jpg/images/amanda.jpg) ## About the Author ### Amanda Dzwill Amazing Amanda. What can we say...we love her. She moved on to pursue big city NYC dreams, but there will always be a place at Stratus for our favorite craft-brew loving, salted chocolate-chip cookie making, loves leather boots and jackets Amanda. [More from this author](http://www.stratusinteractive.com/blog/author/amanda-dzwill) EXPERIENCE THE MARKETING REVOLUTION © 2026 Stratus Interactive 610.692.6229f  t  in  g+