August is just around the corner, (along with Stratus Interactive's Beach Retreat!!!), and that means were growing ever closer to a nonstop calvicade of back to school ads, college advice, and general angst as the sun descends earlier day by day. BUT, there's still a month left, and plenty of marketing news to sink our teeth into...
Tired of the media's suffocating focus on the Great Baby of Great Britain?
Getting sidetracked at work because you just have to know the exact weight (8lb 6oz.), and name (George? Not Apple)? The Guardian has the answer for all you gov'nahs out there. Cheerio. Raisin Bran.
Is Boston too cynical? Maybe.
Does it make for a funny video? Definitely.
The evolution of viral marketing?
It's a step. Target is going all out this year to promote their dorm decorations and furniture--only this time, they're doing it Big Brother style. The retail giant is setting up what they call Bullseye University, a streaming webshow where viewers will be able to ask questions, learn tips for their first year, and even click any of the dorm furniture they see in order to purchase it for themselves. It's a pretty innovative idea, and definitely something to watch out for.
A Tattoo That Scans Your Physical Activity?
Relax, they're stick on. And due to sensors that scan your sweat and metabolic health, your new art may help you overall health. Take a look.
The Reverse Pitch
Pitching to prospective clients is a daunting task, so un-daunt it. Fantasy Interactive is coining something they call the reverse pitch. They published a video describing their vision of an overhauled web presense for airlines, and tweeted it to all the major players in the industry. Is this conversation starter worth the investment? What do you think?
An Easy Shift
Tired of your buddies complaining they can't drive a stick shift? Have you yourself tried and failed? There's a new product in development based on the Xbox360 controller which aims to ease the process for you. Time to shift? A vibration will let you know the most optimum time. Automotive purist? Be patient, someday the rest of us will be as smart as you are.
