---
title: Marketing News to Beat the Heat
description: Learn about this week's best marketing news.
image: https://www.stratusinteractive.com/hs-fs/file-230867079-jpg/images/shutterstock_98725502-resized-600.jpg
---
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# Marketing News to Beat the Heat
By Amanda Dzwill · Jul 19, '13
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The weekend is almost here…you can taste the salty air waiting for you at the beach. You can see yourself getting tan and crispy on your beach chair in this blistering heat. You can imagine the sun peeking through your window waking you up late on Saturday morning…or afternoon. But you’ve still got to get through another few hours of your Friday work day. Let us help make those last few hours go by a little faster with a quick recap of some intriguing and fun marketing news from this week. Okay, there may be a few things that aren’t quite marketing related too.
## Free Mystery Trip from Heineken?
Heineken’s Legends global marketing push began in 2010 to target the younger generation. In their latest marketing stunt under this campaign, they asked travelers at JKF to play “departure roulette” in which they spun a wheel which assigned them a destination at random and instantly won a free trip to that destination, reported [Mashable](http://mashable.com/2013/07/18/heineken-departure-roulette/). The catch…you had to cancel your planned trip and leave immediately. Sounds like quite a spontaneous and exciting marketing stunt!
## Who is the REAL boss?
So very true. (Thanks for the great cartoon [BonkersWorld](http://www.bonkersworld.net/mobile-relationship/))
## Viral Video Highlight: Honda Hands
Honda released a two minute video outlining their 65 year history of innovation in areas ranging from lawn mowers to sports cars to robots. The video was uploaded to YouTube on July 3rd and attracted 3 million views in just 5 days.
## Mobile App Highlight: Tile Tracker
Every lost your keys and found them in the weirdest (or most obvious) place… the fridge…the car…your purse…under your bed…in Skippy's food bowl? No matter how organized you are, you always lose something. A new [app](http://www.thetileapp.com/) is determined to help you locate anything.
## That Story Completely Unrelated to Marketing
It’s been a scorching week. Leave it to [Mashable](http://mashable.com/2013/07/19/tweets-about-how-hot-it-is/) to identify the week’s funniest tweets on this insane and at times miserable heat wave. A little teaser: @ComedyCentral: "It's getting hot in here, so everyone put on more clothes while I crank the AC up way too high." - If Nelly managed an office building
## Okay Fine, Here is Another One
Ever been surfing and wish you could be invisible from those pesky sharks? Have no fear, the [invisibility wetsuit](http://www.guardian.co.uk/world/2013/jul/18/invisibility-suit-protect-shark-australia) is here! The University of Western Australia in conjunction with designers Shark Attack Mitigation Systems (SAMS) have released two new wetsuits to camouflage surfers from the sharks. The “Elude” suit takes advantage of shark’s color-blindness to camouflage a swimmer or surfer and the “Diverter” is a white and dark blue striped to mimic nature’s warning signs to ward off an attack. We may need these for our Stratus Beach Retreat…
## One More for Y’all…Slingshot Bride
Hope you all enjoyed this compilation of marketing news! Have a great weekend everyone!!
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## About the Author
### Amanda Dzwill
Amazing Amanda. What can we say...we love her. She moved on to pursue big city NYC dreams, but there will always be a place at Stratus for our favorite craft-brew loving, salted chocolate-chip cookie making, loves leather boots and jackets Amanda.
[More from this author](http://www.stratusinteractive.com/blog/author/amanda-dzwill)
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