---
title: Build It So They Stay, Don't Scare Them Away! [INFOGRAPHIC]
description: Getting visitors to flock to you website is hard, especially when you're new to the game...
image: https://www.stratusinteractive.com/hs-fs/file-24450330-png/images/leaves-a-website-design-usability-infographic.png
---

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# Build It So They Stay, Don't Scare Them Away! \[INFOGRAPHIC\]

By Matt Burke · Mar 20, '13

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### The Low Down:

Fact: Getting visitors to flock to you website is hard, especially when you're new to the game. After all, the internet is the gorilla-glue that holds our information base together.

So, if you're building a website for a local clothing store, your site isn't just competing against other local stores, it's competing against the entirety of cyberspace; that's a global level! That being said, just because you have a website, doesn't mean visitors will be mobbing through the doors on opening day, so sometimes the best practices involve what shouldn't be done, as opposed to what should.

KISSmetrics has an awesome infographic below, showcasing the main flaws that force website visitors packing. We know you've been in one of these situations before (video sites, anyone?).

[![describe the image](https://www.stratusinteractive.com/hs-fs/file-24450330-png/images/leaves-a-website-design-usability-infographic.png?width=600&height=4004&name=leaves-a-website-design-usability-infographic.png)](http://blog.kissmetrics.com/wp-content/uploads/2011/12/leaves-a-website.png)

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## About the Author

### Matt Burke

Matt Burke is a Content Marketing Specialist at Stratus Interactive, focused on providing clients with award-winning messaging that helps build brands and meet growth goals.

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