---
title: Inbound Marketing Agency | Blog | Stratus Interactive | www.stratusinteractive.com | Dave Gerhardt
description: Stratus Interactive's blog offers helpful articles about every aspect of marketing straight from a leading inbound marketing agency!
---

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# Dave Gerhardt

![Dave Gerhardt](https://www.stratusinteractive.com/hubfs/David_Gerhardt.png)

## ARTICLES BY DAVE GERHARDT

[![](https://www.stratusinteractive.com/hubfs/images/Stratus-Blog-Intergrated-Marketing-Strategy.jpg)](http://www.stratusinteractive.com/blog/what-it-takes-to-create-an-integrated-marketing-strategy)

Feb 17, '16Dave Gerhardt

## [What It Takes to Create an Integrated Marketing Strategy](http://www.stratusinteractive.com/blog/what-it-takes-to-create-an-integrated-marketing-strategy)

Web-based advertisements, email marketing and social media...oh my! With so many ways to promote your products or services nowadays, planning out your marketing strategy can be a...

[Read Article](http://www.stratusinteractive.com/blog/what-it-takes-to-create-an-integrated-marketing-strategy)

[![](https://www.stratusinteractive.com/hubfs/images/stratus-blog-smarketing.jpg)](http://www.stratusinteractive.com/blog/how-marketing-can-improve-sales-close-rates)

Dec 23, '15Dave Gerhardt

## [How Marketing Can Improve Sales’ Close Rates](http://www.stratusinteractive.com/blog/how-marketing-can-improve-sales-close-rates)

There’s a chance you’re familiar with the love/hate relationship between Sales and Marketing. Depending on the company, it seems the two teams can be the best of friends or mortal...

[Read Article](http://www.stratusinteractive.com/blog/how-marketing-can-improve-sales-close-rates)

[![](https://www.stratusinteractive.com/hubfs/images/stratus-blog-metrics-kpi-1.jpg)](http://www.stratusinteractive.com/blog/whats-the-difference-between-a-metric-and-kpi)

Dec 14, '15Dave Gerhardt

## [What’s the Difference Between a Metric and KPI?](http://www.stratusinteractive.com/blog/whats-the-difference-between-a-metric-and-kpi)

The new year is only a couple weeks away, and if you haven’t already done so, now’s the time to finalize your 2017 marketing plan. While it’s essential you know what marketing...

[Read Article](http://www.stratusinteractive.com/blog/whats-the-difference-between-a-metric-and-kpi)

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