There are so many reasons to be thankful. Especially if you work in a world where authentic, inbound marketing is a way of life. In the spirit of the holiday season we’d like to let you know what we’re thankful for as inbound marketers. Hint: It’s more than just colorful water cooler chats and our famous Beer Friday’s!
Let’s get started with a tool we’re very familiar with.
The HubSpot Marketing Grader
How do you measure your current marketing efforts? Do you look for new blog subscribers? Do you look at the amount of followers you have on Twitter? Or do you gauge it based on your website analytics?
As an inbound marketer, you should be aware of how every single one of your marketing efforts affects your results so that you can optimize your daily activities.
HubSpot’s Marketing Grader allows you to stay on top of all that you do by analyzing not one, not two, but all of your marketing efforts, allowing you to know exactly where you’re excelling and where you may be falling behind the eightball!
Here’s a list of what the HubSpot Marketing Grader helps to determine:
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Blogging - Does my time spent blogging pay off? Why or why not?
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Social Media - Is my marketing team spending too much time on social, or not enough?
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SEO - Are prospects able to find your website through searching for your services online? Could I do myself some favors in getting found.
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Lead Generation - Are leads being generated through my marketing efforts?
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Mobile Marketing - Are all aspects of my marketing efforts optimized for mobile devices?
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Competitive Benchmarking - When it comes to my marketing efforts am I being more or less effective than my competition?
Not only does the marketing grader help you determine whether or not you are doing a good job on any given effort, it also suggests simple, understandable ways to fix it.
The HubSpot Social Inbox
How are you currently keeping up with you social media needs? Are you using software like Buffer or Hootsuite? How are you measuring your results and more importantly, measuring ROI?
That’s one question I get all the time, “What makes Social Inbox better than alternatives like Hootsuite and Buffer?”
The answer is quite simple. HubSpot’s Social inbox helps marketers and their clients prove ROI (something that the competition has struggled to do) in a very consistent manner.
If it seems like we never have anything bad to say about HubSpot’s Social Inbox it’s because, well we REALLY don’t have anything negative to say about it. HubSpot’s Social Inbox is one of the must have tools for an inbound marketer to run a successful inbound marketing campaign. It allows you to schedule in advance, track results and follow prospects via a direct plugin to your contact list; making it easier than ever to track ROI!
The HubSpot Keyword Tool
If you’re an inbound marketer you’re no doubt coming up with and developing keywords somehow. I’m going to guess you’re using some sort of keyword development tool, unless you’re pulling them out of thin air (which will lead to coal in your stocking).
We’ll come out and admit it, we rely very heavily on the HubSpot Keyword Tool for all that we do at Stratus Interactive. Most of our marketing campaigns hinge on the findings we discover using this special tool.
The HubSpot Keyword Tool helps us to establish great primary keywords while uncovering long tail keywords that can give our clients a leg up on the competition. I’ve used other keyword development tools and can honestly say that most of them do not come close to matching the ease of use HubSpot’s Keyword Tool provides.
The tool itself has boasts a robust SEO dashboard that can tell you where you currently rank, and how you can improve your ranking. These suggestions can be on page optimization, most frequent blogging, etc. You can’t go wrong with a all-in-one keyword tool like this!
In the end, it’s important to ensure that your inbound marketing campaigns are as authentic as possible. That’s just what these tools do. Use the marketing grader to stay on top of your efforts in comparison to your competition. Develop good habits using Social Inbox, making sure to engage with prospects and customers at every opportunity. Lean on the Keyword Tool to see your campaigns through, measuring every effort.
Which inbound marketing tools are you most thankful for? Tell us in the comment section below.