REAL TIME ANALYTICS
Closed-Loop marketing is the methodology tied to tracking every single lead and closed customer to the marketing channels, efforts, and campaigns responsible for their capture. By leveraging data and analytics that clearly indicate the connection between your lead and the lead source, Stratus’ marketing team members are able to understand what’s working and what’s not in ways that aren’t possible without a closed-loop approach.
The goal of Closed-Loop Marketing is always to connect the dots between first touch and the sale – it’s a process hell-bent on maximizing your ROI. After all, one of the major benefits of the closed-loop process is aligning your marketing and sales teams to form a succinct, collaboration of success. And understanding why a lead did or didn’t convert can mean all the difference for your business’ success. Getting them there is winning the battle. Closing them is winning the war.
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